2025 Plastics Industry Trends & Predictions
Packaging
Help or hinder: What packaging trends do you expect will help plastics manufacturers the most in 2025? Which trends might hinder them, and why?
Sustainability and the use of PCR plastic will be key drivers in packaging in 2025. Consumer demand for PCR is increasing, and many OEMs have set ambitious goals for 2030 or 2035 to boost PCR use. At the same time, states like California and Connecticut are already mandating PCR in packaging. We anticipate more state-level regulations, eventually followed by federal requirements.
Although these trends are positive, the quality and availability of PCR have historically been inconsistent. Although there have been improvements, PCR is not yet being produced at the level required to meet rising demand. This is driving investment in dedicated recycling facilities that will improve the quality and consistency of PCR resins as new facilities come online.
Along with PCR, companies are focusing heavily on finding alternatives to per- and polyfluoroalkyl substances (PFAS) to comply with regulatory guidelines. R&D focused on materials that can replace PFAS will be a priority in 2025.
What are your tips for developing a sound resin purchasing strategy for packaging manufacturers in 2025?
Forecasting demand will be crucial, particularly when using sustainable materials. Accurate communication is key to this process — work closely with account managers or customers to gain insights into order volumes; then coordinate with your suppliers to ensure the right feedstocks are available to meet that demand. Sharing an estimated annual volume or a rolling three-month forecast with your suppliers will help them secure the necessary materials in advance.
Which services will be instrumental to the packaging market in 2025? What factors are influencing this demand?
As packaging regulations become more complex, regulatory services will be increasingly valuable. Many companies lack in-house regulatory expertise, which is why partnering with experts who stay up to date on regulations can help ensure compliance and mitigate risks.
Additionally, technical services will play a key role in the development of new products or transitioning to new materials. Laboratory testing — both physical and analytical — can determine if a material is suitable for a particular application. Meanwhile, field technicians and material experts can help expedite the transition to new resins and support the integration of higher percentages of PCR into existing products. These services will be crucial for accelerating product development and meeting the growing demand for sustainable materials.
What advice would you give packaging manufacturers to drive success in 2025?
Patience and flexibility will be essential when incorporating PCR into products. Incorporating PCR into plastic products may take longer than anticipated due to variations in quality and consistency. To speed up the process, work with technicians who have material expertise. They can help identify the right PCR resin for your application or suggest alternatives to meet product specifications, ultimately reducing time to market.
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